When to Buy a Stock and When to Sell a Stock: 5 Tips (2024)

For investors, finding a stock to buy can be a fun and rewarding activity. It can also be quite lucrative—provided you end up buying a stock that increases in price. But, what is the best time to buy stocks?

For day traders, the biggest market moves happen in the first hour of each trading day. But there are many other factors to consider when timing a stock purchase. Below are five tips to help you identify when to purchase stocks so that you have a good chance of making money from those stocks.

Key Takeaways

  • As with many things, timing is everything when it comes to trading and investing in the markets.
  • Analyzing when to a buy a stock can be tricky, but getting in when the getting is good can enhance your returns.
  • Here, we go over a few common strategies for when to buy a stock to give you the best chances of capturing a winner.

When a Stock Goes on Sale

When it comes to shopping, consumers are always on the lookout for a deal. Black Friday, Cyber Monday and the Christmas season are prime examples of low prices spurring voracious demand for products.However, for some reason, investors don't get nearly as excited when stocks go on sale. In the stock market, a herd mentality takes over, and investors tend to avoid stocks when prices are low.

The end of 2008 and early 2009 were periods of excessive pessimism, but in hindsight, they were also times of great opportunity for investors who could have picked up many stocks at beaten-down prices. The period after any correction or crash has historically been a great time for investors to buy at bargain prices.

If stock prices are oversold, investors can decide whether they are "on sale" and likely to rise in the future. Coming to a single stock-price target is not important. Instead, establishing a range at which you would purchase a stock is more reasonable.

Analyst reports are a good starting point, as are consensus price targets, which are averages of all analyst opinions. Most financial websites publish these figures. Without a price target range, investors would have trouble determining when to buy a stock.

When It Is Undervalued

There is a lot of information needed for establishing a price target range, such as if a stock is being undervalued. One of the best ways to determine the level of over- or undervaluation is by estimating a company's future prospects for growth and profits.

A key valuation technique is a discounted cash flow (DCF) analysis, which takes a company's future projected cash flows and then discounts them back to the present using a reasonable risk factor. The sum of these discounted future cash flows is the theoretical price target. Logically, if the current stock price is below this value, then it is likely to be a good buy.

Other valuation techniques include looking to a company's dividend growth and comparing a stock's price-to-earnings (P/E) multiple to that of competitors. Other metrics, including price to sales and price to cash flow, can help an investor determine whether a stock looks cheap compared to its key rivals.

When You Have Done Your Own Homework

Relying on analysts' price targets or the advice of financial newsletters is a good starting point, but great investors do their own homework and due diligence on researching a stock.

This research can include reading a company's annual report, reading its most recent news releases and going online to check out some of its recent presentations to investors or at industry trade shows. All this data can be easily located at a company's corporate website under its investor relations page.

When to Patiently Hold the Stock

Assuming you've done all your homework, properly identified a stock's price target, and estimated if it is undervalued, don't plan on seeing the stock you bought rise in value straight away. Be patient. It can take time for a stock to trade up to its true value. Analysts who project prices over the next month, or even next quarter, are simply guessing that the stock will rise in value quickly.

It can take a couple of years for a stock to appreciate close to a price target range. It would be even better to consider holding a stock for three to five years –especially if you are confident in its ability to grow.

The Bottom Line

Legendary stock-picker Peter Lynch recommends that investors buy what they know, such as their favorite retailer at their local shopping mall. Others can get to know a company by reading up on it online or talking to other investors.

Combined with the above tips, applying your common sensein choosing when to buy a stock canproduce the most profitable results.To jump into the stock trading or investing world, you'll need a broker.

When to Buy a Stock and When to Sell a Stock: 5 Tips (2024)

FAQs

How do I know when to buy and sell a stock? ›

The most common valuation metric is a price-earnings ratio (or P/E), which takes the price per share and divides it by earnings per share. The lower the number, the less the value. Generally for U.S. companies, a P/E below 15 is considered a good value and a P/E over 20 is considered a bad value.

What is the 5 rule in the stock market? ›

The 5% rule says as an investor, you should not invest more than 5% of your total portfolio in any one option alone. This simple technique will ensure you have a balanced portfolio.

What is the 3-5-7 rule in trading? ›

What is the 3 5 7 rule in trading? A risk management principle known as the “3-5-7” rule in trading advises diversifying one's financial holdings to reduce risk. The 3% rule states that you should never risk more than 3% of your whole trading capital on a single deal.

When should we sell a stock? ›

Investors might sell their stocks is to adjust their portfolio or free up money. Investors might also sell a stock when it hits a price target, or the company's fundamentals have deteriorated. Still, investors might sell a stock for tax purposes or because they need the money in retirement for income.

What is the best time to buy and sell stocks? ›

The upshot: Like early market trading, the hour before market close from 3 p.m. to 4 p.m. ET is one of the best times to buy and sell stock because of significant price movements, higher trading volume and inexperienced investors placing last-minute trades.

When should you sell stock and take profit? ›

How long should you hold? Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

What is the 5 3 1 rule in trading? ›

Clear guidelines: The 5-3-1 strategy provides clear and straightforward guidelines for traders. The principles of choosing five currency pairs, developing three trading strategies, and selecting one specific time of day offer a structured approach, reducing ambiguity and enhancing decision-making.

What is No 1 rule of trading? ›

Rule 1: Always Use a Trading Plan

You need a trading plan because it can assist you with making coherent trading decisions and define the boundaries of your optimal trade. A decent trading plan will assist you with avoiding making passionate decisions without giving it much thought.

What is the golden rule of stock? ›

2.1 First Golden Rule: 'Buy what's worth owning forever'

This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever.

What is the 10 am rule in stock trading? ›

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and the time between 9:30 a.m. and 10 a.m. often has significant trading volume. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

How long should I hold a stock for? ›

So understand that stocks that trigger the 8-week hold rule often sell off fairly hard during the holding period. This rule helps you sit through that and avoid selling too soon. Once the eight weeks from the original buy point have passed, you can sell to lock in your gains or continue to hold.

What is the 3 day rule in stocks? ›

In short, the 3-day rule dictates that following a substantial drop in a stock's share price — typically high single digits or more in terms of percent change — investors should wait 3 days to buy.

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